why we exist

We believe in a world where buying and selling is something that should be done with each, not to each other.


We believe that commercial success is made, not born.


We focus on creating a deep understanding of the commercial behaviours and techniques that need to be adopted to transform the way in which your business operates and interacts with customers and suppliers. We then embed and hardwire these behaviors into your organisation to drive unparalleled business growth. 


Empowering your people is a huge responsibility, which drives our passion for what we do.



tim jenkins | director

Tim is a sales and procurement expert, with 10+ years’ experience leading teams in multinational organisations across a range of industry sectors.


His clear vision, innovative thinking and resourcefulness have been instrumental in driving increased revenues, robust processes and improved people retention for a host of blue chip clients.


WheelSpinner is the result of Tim’s strong commitment to making integrity a cornerstone of effective negotiation, while also giving individuals the tools to make a real impact within their organisation and career.

ian castle | associate

Ian is a specialist in the procurement, contract management and control of professional services providers, and has delivered many assignments in this category, including Masterclass & Workshop facilitation, across a number of sectors including Government. 

Ian has led Procurement Transformation and Strategy Development across the Procurement Lifecycle including Service Level Design and Contract Management. He understands the subject well from both a supplier and client perspective.

Ian facilitates complex workshops, designed to create and catalyze collaborative working. Ian has co-designed tools to communicate complex information, provide deliberative engagement and active knowledge exchange.